CONSERVATION PHOTOGRAPHY 101

Master how to find, photograph and pitch a powerful conservation story without the overwhelm of where to start, the stifling insecurity about getting the “right” images, or frustrating confusion over how to connect with editors.

Make an impact, starting now.

 

You have big dreams for making a real difference with your images. Your photography has the power to educate, to show people the amazing world we live in and what we stand to lose.

And you know that getting your work into publications is a massive opportunity to reach a bigger audience…. but…

Which of these thoughts have spun around in your brain?

 I know how to make beautiful photographs. I just don’t know how to make them into a story.


  I just have NO IDEA where to start to get published. The whole process feels daunting and makes my palms sweat.


I want to photograph a story, but I have zero focus. I never seem to make progress toward that goal.


I’ve tried pitching to editors, but no one ever answers my emails. I’m so frustrated and discouraged.


I’m comfortable with animals and landscapes – it’s photographing the people part that freaks me out.


I want to make a difference with my images, but I’m totally lost as to how. Whenever I start to think about it, I get overwhelmed.

Whether you’re brand new to the scene or want to take your skills to the next level, you likely already know that you need a system for discovering and photographing fresh stories, and a strategy to get them into the hands of editors.

There’s a lot more you already know, like: 

Changing minds and attitudes is done through powerful visual stories (which means building your skills in conservation photography)

The stand-alone images you're used to capturing aren’t the path to make the big changes in conservation you want to see happen (nor are they the ticket to getting noticed by publications)

Photographing your story ideas in fits and starts hasn’t worked (and has left you feeling unsure about your next right move)

Getting laser-focused about a single story, and having a step-by-step strategy to shoot and pitch it, is the surefire way to get an editor to notice you (and say yes to publishing your work!)

Here's what you might not know


Even if you’ve been a nature photographer for awhile, crafting a complete conservation photo story from START to FINISH, and getting it seen by an editor will…

>> Catapult your photography to incredible new levels

It’s all about focus and clarity. That’s what is required to see a story through from concept to pitch. You’re pushing yourself past old comfort zones, pushing past limits in your existing skills, and taking on a whole exciting range of new skills. 

When you can envision all the shots you need to tell a story, you get energized and eager to throw yourself into new strategies and approaches. You’re pushing past limits with your gear and exploring fresh styles with zero second-guessing or self-doubt.

You’re so focused on your story and you’re so clear on what you need to photograph in order to tell it, that suddenly you become a master of surprising new skills. 

 

>>  Open doors for more opportunities

You already know the power of relationships and connections in daily life. It's just as critical in conservation photography.

The trust you build with your subjects as you photograph your stories, the relationships you develop with key characters and collaborators, and the connections you make with editors all lead to more opportunities practically falling into your lap. 

People see what you’re capable of accomplishing through your passion, drive and creative visual storytelling skills. And that means the next story is even easier to grab.

 

>>  Establish you as a serious conservation photographer

You’re capable of extraordinary things. It’s time to move beyond donating images here and there to nonprofit groups. Ramp up to the next level, reach a bigger audience, and make a name for yourself as a conservation photographer.

This is not about ego. It’s about being effective. 

What sets dabblers and skilled photographers apart is the ability to recognize and create a complete story. When you know how to photograph complete stories, you step up your game as a volunteer and as a professional. 

You become known as someone whose images are influential, as someone who is the go-to photographer for everyone from local nonprofits to nationwide publications. And that means your photography truly makes an impact.

 

>>  Generate unstoppable momentum

The satisfaction and excitement of seeing your work in print is unparalleled, as is the confidence that comes with it. After your first byline is published, you’ll be chomping at the bit to start in on your next story.

Work your way through the entire story-crafting process, and your experiences build up energy and momentum that rolls you right into your next story, and the next, and the next. Small successes build to big accomplishments, and your work increases in quality and reach.

And you know what? The world needs exactly that.

Your skills and talents in photography are incredibly powerful, and when you apply them to conservation issues, you’re helping us all benefit.

 

>>  Build a cash flow so your passion work pays for itself

It doesn’t matter if this is your hobby, a side-hustle, or something you want to get serious about as a career. Fact is, you need to earn an income to offset the costs of creating stories – from camera gear to travel to permits and more.

This work can lead to paychecks. And incoming paychecks means your ongoing ability to get out there, camera in hand, and accomplish amazing things! 

The reasons to become a published conservation photographer are obvious.

.

Yet, the path to doing it successfully is anything but clear.

No more considering.

It’s time to create!

 

There it is again, that dissatisfied feeling and the thought nagging at the back of your brain: “I want to do something bigger. I want to photograph a story. How do I even get started?” 

You’ve watched the world unravel, lately. You’ve seen worrying issues pop up close to home, all while knowing that your skills in photography could drive the direction of that very problem toward a solution.

You’ve thought about how you might photograph it, you’ve even headed out a time or two to gather images. But then uncertainty about the best way to tell the story builds. You’re unsure of what images you actually need or how to get them.

The very idea of contacting an editor is big… and scary. You start to question if your story idea is “worthy” of publication. Aren’t “real” conservation stories about places far away, or saving creatures no one has heard of?

The overwhelm and swirl of questions gets to you, and you loop back around to the beginning: You can’t claim to be a conservation photographer until you’ve been published.

And you don’t know how to get there.

But here’s the thing. You can claim that title RIGHT NOW. 

 

You are already more, much more than an amateur nature photographer with a desire to do good.

Imagine what it would feel like to have a roadmap in hand, one that gets you to that printed story and a byline to post proudly on your website, and an instructor who guides you along the route.

5 MINDSETS

that hold you back from your dreams of publishing powerful photo stories

Can I let you in on a little ray of sunshine? 

There’s a system for getting from idea to published. A step-by-step map that keeps you focused and on track. A system that keeps your confidence level high because you know what your next move is and how to make it.

Introducing…

There has never been a more perfect time to become the confident, creative, capable conservation photographer you know you're ready to be.

LEARN FROM A PROFESSIONAL PHOTOGRAPHER & PHOTO EDITOR

Hi, I'm Jaymi Heimbuch

I’ve been a professional wildlife conservation photographer for over a decade, and am a freelance photo editor for conservation-focused publications. Equal to my passion of pursuing stories is my joy of teaching others and helping YOU attain your greatest goals.

I know how difficult it can feel to get started in your conservation photography journey. Trust me, I've been there! And every day I see pitches for photo stories, so I know what gets attention and Yes answers.

I am all about building strategies that minimize overwhelm, spiraling, and stagnation so you can gain momentum. Because what you do with your photography talents means the world to us all (literally).

I've had the honor of watching my students tackle the challenges and break through barriers in how they approach a story, how they approach their image creation, and importantly, how they think about themselves as conservation photographers.

Pulling from my love of structure and organization, and my passion for teaching conservation storytelling, I’ve crafted a system that will help you get out of the thought spiral and into the field making waves.

Conservation Photography 101 is the only program of its kind.

So if you’re ready to finally shoot and pitch a complete conservation story without the overwhelm, intimidation or confusion here’s how we’ll get you there…

By the time you finish this course, you'll be able to

What You'll Learn

   Module 1: Create

This module is all about crafting the foundations of your story project.

You’ll discover ways to find story leads, the key features that make a story worth pursuing, and the essentials for setting up a structure for how you’ll move from first image to polished pitch.

This module sets you up for success in the rest of the course.

You’ll learn:

    • How to find (and keep track of!) great photo story ideas and leads
    • The 5 Cs that are embedded inside every great conservation story, and how to identify and include them in your conservation photo story
    • Strategies for approaching characters and experts for your story
    • The one core tool that keeps you on track and confidently contacting key players
    • The proven system for planning out your story creation process so you can see the finish line before you even take your first shot

   Module 2: Shoot

Your solid story idea is done and it’s time to get into action.

Dive into the details of the must-have images for a conservation photo essay, how to get them, and how to stretch your creative, storytelling muscles when you're feeling stuck.

Master smart strategies for planning your shoots, capturing compelling images in the field, and hone your eye-catching portfolio.

You'll Learn

    • Exercises for how to study published stories for insights and dramatically ramp up your creative thinking skills
    • The BBRB strategy for capturing all the critical images for your story
    • Techniques for staying calm, cool and creative in the field even in the midst of swirling activity
    • How to plan out your photo shoots so you maximize your field time without the stress, overwhelm or missed shot opportunities
    • How to edit a pitch-perfect portfolio with a photo story that reads like a novel

   Module 3: Pitch

With that amazing portfolio in hand, you’ll tackle writing an equally amazing pitch and sending it off to an editor.

Get into that can-do mindset for finding and connecting with editors, and the strategies for maximizing your chance of a “yes” answer.

You’ll learn:

    • The tools for finding publications that are a perfect match for your story
    • The secret to building quality connections with editors (hint: this has nothing to do with pitching!)
    • The 7 key elements of an eye-catching pitch and how to write them with the clear, concise copy that editors love
    • Surprisingly effective strategies for getting your pitch email opened and read
    • The time-tested strategy for maximizing YES answers from editors

Bonus Resources

If you purchase now you'll also receive three value-packed bonuses

This course is designed for your ongoing success.

Unlike most programs that have an end date, this course keeps on going. And, with the bonuses, you get an hour with me for live Q&A sessions, plus daily access to the student-only group where you can get encouragement, connection and help from both your peers and me. This ongoing educational support is something you won't find with any other workshop or training program.

Learn on YOUR Terms

  • Work at your own pace.

  • Revisit lessons as often as you'd like. The materials are yours for life.

  • Mobile and tablet friendly content.

  • Always get your questions answered. If you need to miss a monthly live Q&A, submit your questions ahead of time & watch the recording of the session later.

What's Inside

Here's what's immediately available inside your student portal.

All Lessons

Dive in right away with all the course videos at your fingertips.

PDF Worksheets

Download and print out worksheets to help you implement what you learn

Streaming Videos

Watch your course lessons on the go. No downloading needed.

Student Group

Join your peers for troubleshooting, feedback and creative conversation

Templates & Tools

Get past any sticking point thanks to templates, checklists, and more.

  • All Lessons

    Dive in right away with all the course videos at your fingertips.

  • PDF Worksheets

    Download and print out worksheets to help you implement what you learn

  • Streaming Videos

    Watch your course lessons on the go. No downloading needed.

  • Student Group

    Join your peers for troubleshooting, feedback and creative conversation

  • Templates & Tools

    Get past any sticking point thanks to templates, checklists, and more.

What Students Say

Lisa Alvarez

I want to be a conservation photographer but I didn’t have the storytelling skills to really get started. I was insecure about how to move forward, and I hadn't seen a class that taught the skills I would need. You probably don't want to know what I was saying to myself – suffice it to say, it wasn't positive!

I've read articles on how to become a Conservation Photographer, but that does not even begin to compare with what you learn in this course. Here, you get the “nuts and bolts” on how to move forward with the goal to enter this field that you won't get anywhere else. I now know how to research conservation stories and to better plan my images so that they tell a story.

When I saw CP101, I didn’t have any hesitation about enrolling. And now, I’m on my way! I have a specific goal to get published and more importantly, I have a plan and resources to accomplish it.

Bill MacFarland

I had no idea how to package my work to present it to others and nobody…would…return…my ….emails….nobody! I was pretty frustrated. I thought I had some good images but I wasn't making any progress in selling those images. I really wanted to learn how to pitch my work to editors and get responses.

This course has changed my approach to my photo storytelling. I now know a good story when I see it and I know when one of my story ideas isn't quite there yet.

And, one of the stories I worked on during this course has been accepted for publication by a national magazine! WOOOHOOO! That's what we're talkin' about!

Being part of the student group and taking part in the monthly Q&As really accelerated my learning. It was so helpful to hear other student’s frustrations and watch Jaymi coach them into practical next steps. Now I have more tools when I have those same frustrations.

You can study all sorts of information and practice hard to become a good photographer. And in time, you can probably also learn to put together nice photo essays that convey an idea. Until the Conservation Photography 101 course came along, I'm not sure you could learn to do conservation photography without spending a decade developing the contacts, learning what works, and having plenty of luck along the way. After taking this course, I feel I've learned the fundamentals and have success pitching stories, doing fundraisers and building collaborations with conservation organizations.

As a matter of fact, within four months from the start of this course, I went from being frustrated that I couldn't get prospective clients and collaborators to return my calls and emails, to a national magazine editor telling me that they wanted to publish the story I pitched. I can't think of a better result than that!

Colleen Taggart

I love to be outside with my camera but I struggled with a drifting lack of focus. I wasn’t pushing my photography skills. I felt confused and discouraged about how to make a real difference, and how to contribute in a way that also generates some income.

This course was a perfect fit and I just jumped in head first. This is such a strong, cohesive program and Jaymi’s encouragement for large and small gains really pushed me to try harder and be better. I have way more options to choose from when shooting, and I find myself looking for story-telling photos more consistently now.

One of the richest things about this course has been the access to Jaymi and the student group. I learned so much from everyone. With so much information to inspire and challenge, you can't help but grow your expertise. Jaymi's connections and wealth of information along with the diverse experience of group participants is priceless.

Now I feel like I have all the tools, and know what direction to go in.

Luciane Coletti

Before this program, I had a lot of questions. I tried to figure it out by myself, but trial and error takes a lot of time. It was great to have immediate clarification and feedback on the direction I’m going in conservation photography. 

Going through the whole story creation process from start to finish made me feel confident that I can do this again on my own.

Christina Selby

Before taking Conservation Photography 101, I wasn’t feeling confident in pitching photo stories to magazines as my previous experience was in pitching stories as a writer. I wanted to fill in the gaps of my knowledge so I could land editorial photo assignments. I kept backing out of sending pitches, as I didn't want to get myself into a situation where I wasn't putting my best self forward.

Now, not only do I have a deeper and more complete understanding of pitching a photo story, but also what it takes to complete an editorial assignment and to design and roll out a larger project. I had holes in my stories before and now I feel I can more confidently shoot the variety and quality of pictures needed to tell the whole story and offer editors a good selection of images. I feel I am a better storyteller from this experience. I’m also finding my unique style and bringing that out more in my photography.

I have published three stories since I joined the course, and while I had pitched and had these stories accepted before the course started, I feel that the work I am submitting in terms of capturing the whole story is improving each time because of the CP 101 experience.

I am also putting together pitches for two additional stories to national magazines, both ideas were developed and honed in CP 101. Now I have the confidence to actually send the pitches off.

Samantha Stephens

One of my biggest struggles was getting my head wrapped around all the different elements of a story and how I wanted to tell it. With this workshop, I felt encouraged facing that challenge and figuring out how to piece together a complete story that could be published in a magazine.

To be able to see my portfolio come together felt very rewarding. I now think beyond single images, and feel more comfortable pursuing stories and talking to new people. I didn’t have any idea how to go about writing grants or reaching out to editors. But I feel encouraged now.

I am so impressed by how dedicated Jaymi is to teaching. She’s always going above and beyond. I can tell she really wants to be there as much as the participants, which is a great feeling.

Michelle Guillermin

I like to explore conservation issues and bring light to them. But I have really struggled with entering the publishing forum. I didn’t know what the steps were to get to the end, or how to plan out my work. I loved this program because it focuses on the process and helps people put their plan into action.

Jaymi provides a great mix of keeping people on task, but without too much pressure. I came away with so much, both in knowledge and confidence. As a nonjournalist, a non-professional photographer, this realm can feel intimidating. But I didn’t feel that with Jaymi. She recognizes everyone has a part to play in conservation photography.

YOUR RISK-FREE EDUCATION

14-Day Money-Back Guarantee

Conservation Photography 101 is a course designed specifically with you in mind. The system has been crafted out of my on-the-ground experience as a full-time conservation photographer and my experience in teaching conservation photography.

I know beyond a shadow of a doubt that you’ll get results from this course. But it doesn't come magically – it requires effort on your part and truly putting in the work that leads to results.

If you enroll in the course and don’t feel more confident and structured in your photo storytelling skills within the first 14 days, I’ll refund you in full. Simply reach out to me with an email, show me the required coursework you've completed, and I’ll refund your investment. See the risk-free refund details here.

What You Get When You Enroll

Conservation Photography 101 Includes

Full Signature Course with 3 modules of video lessons & a full suite of supplemental materials. Each module includes PDF checklists, worksheets, editable templates, guides, swipe files, and more to keep you on track while offline.

Bonus #1:

Lifetime access to the course, including ALL future updates. Every time this course is revised, expanded or improved, you will get those updates free of charge for as long as this courses exists.

Bonus #2:

Private Student Group Gain access to the online students-only group where you can troubleshoot and brainstorm with peers, get your questions answered, and keep your momentum growing through a supportive community.

Bonus #3:

Ongoing Instruction Get your questions answered directly by me, your instructor, during the monthly live Q&A sessions. From critiquing images to clarifying your ideas to mindset coaching, you'll gain insights you can put into action.

Launch Into Your First Photo Story Today

Choose the most comfortable payment option for you

6 Monthly Payments

$189
(Flexible for Budgets)

 

√  Full Signature Course

√  Membership to Student Group

√  Monthly Q&A Sessions

√  Lifetime Access to Course

 

 

ENROLL

3 Monthly Payments

$349
(Most Popular)

 

√  Full Signature Course

√  Membership to Student Group

√  Monthly Q&A Sessions

√  Lifetime Access to Course

 

 

ENROLL

One Payment

$997
(Best Value)

 

√  Full Signature Course

√  Membership to Student Group

√  Ongoing Monthly Q&A Sessions

√  Lifetime Access to Course

√ Save over $150

 

ENROLL

Rather than getting excited about an idea only to have the joy fizzle out when you get to the hard parts, you’ll know how to structure your ideas, and your actions, to shoot a story confidently from start to finish. That consistency means momentum.

You’ll pitch with confidence because you’ll know exactly what it takes to pull off a story. No more blank spots in your knowledge bank that hold you back.

You’ll become a better storyteller, recognizing the most important elements or images you need and knowing exactly how to capture them on camera.

You're never on your own.


As a special and value-packed bonus, you gain access to live Q&A sessions with me. Every. Single. Month. Need to miss a live session? No problem. Catch the recording in your course dashboard, or hop into the student group to get input from your peers. You always have access to help.

You might be wondering…

Will I get lost in confusing jargon and complicated photography concepts?

We check jargon and intimidation at the door! I’m all about providing actionable information that anyone, at any experience level, can understand and implement. This course is designed to ensure you grasp the information as quickly as possible so you can get out there and do big things.

What if I don’t have any story ideas, let alone connections with organizations or editors?

That is A-OK, because I teach all about finding stories and making connections. You don’t need to come into this course with any of that in hand. It’s all built into the system I teach!

How is this different from other online photography courses?

I'm so glad you asked! This is the only online education course that is designed for photographers wanting to focus on conservation storytelling. We dive into topics that are specific to the issues you deal with in photographing a conservation story. No other program focuses on our niche in this way, let alone has the high level of instructor engagement and peer-to-peer support built into it.

What if I can’t afford it right now?

Buying gear, taking pictures and doing nothing with them is a negative sum game. Getting published, however, comes with a paycheck. Imagine how it will feel when you open the mailbox and see a check with your name on it, thanks to the hard work you put into photographing a story that makes a big, positive impact on this world, and that you put in front of an editor! That, my friend, is well worth this investment in your talents.

How long will it take me to finish the course?

This course is completely self-paced. If you’re super ambitious, you can complete the video trainings in a weekend. Or, you can move through the course more slowly, implementing the exercises as you complete each lesson. The great thing is you have this course for life, and there’s no such thing as falling behind. So you get to choose your own speed. And meanwhile, you have the student group and me at your side to keep you motivated every step of the way!

How long do I get to be a member of the student group?

How does “for life” sound? Well, at least for the life of this course. For as long as this course exists, the student group will be active. That means you’re part of an exclusive community of peers, and you get monthly live Q&As with me. Rock on!

Am I guaranteed to get published?

Oh how I'd love to exclaim YES right now. But, there are no guarantees in life. Like everything, the results you achieve at the end of a task are based on the work you put into it. I'm giving you the entire road map for getting your pitch into the hands of an editor. Success is ultimately up to you.

What if I don’t get results?

Conservation Photography 101 is a course that has been designed specifically with you in mind. The system has been crafted out of my on-the-ground experience as a full-time conservation photographer AND my experience in teaching conservation photography. I know beyond a shadow of a doubt that you’ll get results from this course. If you enroll in the course and put in the work, but don’t feel more confident and structured in your photo storytelling skills within the first 14 days, I’ll refund you in full. Simply reach out to me with an email, show me the required coursework you've completed, and I’ll refund your investment. The details of the risk-free refund is outlined in our Terms of Service.

Sounds amazing - can you remind me what all I get when I enroll?

Absolutely! When you enroll in Conservation Photography 101, you’ll receive 3 modules of training videos and a whole treasure trove of downloadable supplemental resources that go along with each module.
The moment you enroll, you'll have access to the training platform where a welcome guide is waiting for you. It walks you through your first steps as a student, including joining the private student support group where we'll get the party started!
But of course there’s a whole lot more that you’ll get alongside this course right now …. Let’s peruse those bonuses again!

Conservation Photography 101 Includes

 

Full Signature Course with 3 modules of video lessons & a full suite of supplemental materials. Each module includes PDF checklists, worksheets, editable templates, guides, swipe files, and more to keep you on track while offline.

Bonus #1:

Lifetime access to the course, including ALL future updates. Every time this course is revised, expanded or improved, you will get those updates free of charge for as long as this courses exists.

Bonus #2:

Private Student Group Gain access to the online students-only group where you can troubleshoot and brainstorm with peers, get your questions answered, and keep your momentum growing through a supportive community.

Bonus #3:

Ongoing Instruction Get your questions answered directly by me, your instructor, during the monthly live Q&A sessions. From critiquing images to clarifying your ideas to mindset coaching, you'll gain insights you can put into action.

Launch Into Your First Photo Story Today

Choose the most comfortable payment option for you

6 Monthly Payments

$189
(Flexible for Budgets)

 

√  Full Signature Course

√  Membership to Student Group

√  Monthly Q&A Sessions

√  Lifetime Access to Course

 

 

ENROLL

3 Monthly Payments

$349
(Most Popular)

 

√  Full Signature Course

√  Membership to Student Group

√  Monthly Q&A Sessions

√  Lifetime Access to Course

 

 

ENROLL

One Payment

$997
(Best Value)

 

√  Full Signature Course

√  Membership to Student Group

√  Ongoing Monthly Q&A Sessions

√  Lifetime Access to Course

√ Save over $150

 

ENROLL

This course is perfect for you if…

   You are new to the world of conservation photography and want to start off on the right path

 

   You've been working in conservation photography for awhile but want to gain traction in how to shoot a full story from start to finish

 

   You’re ready and willing to put in the time and do the tough work, and you’re game to tackle any hiccups you encounter on the journey

 

   You’ve decided this will be the year you stop tinkering and get serious about making a genuine impact with your images, and you know getting serious about publishing a story is the way to do that

 

   You know that building structure around your creative energy is a weak spot for you, and having a road map that keeps you on track will get you the results you’ve been wanting

 

   You've worked on shooting stories, but haphazardly, and you want to finally get laser focused on how you find, approach and organize your shooting so you hit the finish line every time

 

   You’re ready and excited to embrace the title of conservation photographer, to lay aside some previously held beliefs or habits in favor of new ones that will help you do the hard yet rewarding work of completing a conservation photo story

Launch Into Your First Photo Story Today

Choose the most comfortable payment option for you

6 Monthly Payments

$189
(Flexible for Budgets)

 

√  Full Signature Course

√  Membership to Student Group

√  Monthly Q&A Sessions

√  Lifetime Access to Course

 

 

ENROLL

3 Monthly Payments

$349
(Most Popular)

 

√  Full Signature Course

√  Membership to Student Group

√  Monthly Q&A Sessions

√  Lifetime Access to Course

 

 

ENROLL

One Payment

$997
(Best Value)

 

√  Full Signature Course

√  Membership to Student Group

√  Ongoing Monthly Q&A Sessions

√  Lifetime Access to Course

√ Save over $150

 

ENROLL

Have more questions?

Ask away! I want you to feel confident in your decision, whether that decision is to register or not.

Call me at (541) 351-8080‬ or use the chat box to send me a note!